AMILI Pte Ltd ("we," "us," or "our") operates the AMILI Optimise mobile application (the "App"). This Privacy Policy describes how we collect, use, disclose, process, and manage your personal data when you use the App.
Effective Date: January 14, 2026
By using the App, you agree to the collection and use of your personal data as described in this Privacy Policy. If you do not agree, please do not use the App. This Policy supplements but does not replace any other consents you may have provided to us. We may update this Policy from time to time. We will notify you of material changes via in-App notice or email. Continued use after changes constitutes acceptance.
1. Medical Disclaimer
· This App is a wellness and lifestyle support tool only.
· It is not a medical device, not intended for medical use, and does not provide medical advice, diagnosis, treatment, prevention, or management of any disease, medical condition, or health disorder.
· The App, including but not limited to gut health test insights, non-diagnostic health report analysis, wearable data tracking, food logging, health surveys, personalised wellness plans, and coaching, is designed solely to support general health optimisation, metabolic awareness, and lifestyle habit improvement.
· Always consult a qualified healthcare professional (such as your doctor) before making any changes to your health and lifestyle.
· Do not disregard, avoid, or delay obtaining medical advice from your physician or other qualified healthcare provider because of anything you read, receive, or experience through this App.
2. Personal Data We Collect
We collect the following categories of Personal Data:
· Account and Profile Information: Name, email address, phone number, age, gender, and other details provided during registration or profile setup.
· Health and Wellness Data: Responses to health surveys (personal health conditions, food/lifestyle habits, goals); food logging entries; data from Apple
Health or Google Health Connect (only with your consent); gut health test results; uploaded health reports; data from video consultations or text chats.
· Communication Data: Messages, notes, or recordings from coach text chats or video consultations.
· Usage and Device Data: IP address, device type, OS, browser, unique identifiers, app usage patterns, approximate location (if enabled), analytics data.
· Payment Information: Billing details for subscriptions/purchases (processed by third-party providers).
· Other Data: Feedback, support requests, or voluntarily provided information.
We do not collect or process data for the purpose of medical diagnosis or treatment.
3. How We Collect Your Personal Data
· Directly from you (registration, surveys, logs, uploads, chats/consultations)
· Automatically (device info, usage analytics, cookies/similar technologies)
· From integrations you authorise (Apple Health, Google Health Connect)
· From third-party service providers (e.g., video consultation platforms)
4. How We Use Your Personal Data
We use your data to:
· Deliver and personalise wellness coaching services and lifestyle programs
· Generate non-medical wellness insights, plans, and reports
· Facilitate communication with your assigned health coach
· Improve and develop the App
· Send service-related communications (and marketing only with consent)
· Comply with legal obligations, prevent fraud, and ensure security
· Conduct research to advance scientific understanding in health and microbiome fields
5. Disclosure and Sharing of Your Personal Data
We may share data with:
· Your assigned certified health coaches/dietitians
· Service providers (Includes but not limited to hosting, analytics, payment processors, video platforms) under strict confidentiality
· Legal authorities when required by law
· In the event of merger, acquisition, or asset sale (with notice where possible)
We do not sell your personal data.
6. Data Security
We take data security very seriously and implement technical, organisational, and physical safeguards. However, no method of transmission or storage is 100% secure.
7. Data Retention
We retain your data for the duration necessary for the purposes described in this document. We will cease to retain documents containing personal data, or remove the means by which the personal data can be identified as soon as:
The purpose(s) for which the data was collected are no longer being served by keeping it, andRetention is no longer necessary for any legal or business purposes.
8. Your Rights Under the Personal Data Protection Act 2012 (PDPA)
You have the right to:
· Access your personal data
· Request correction
· Withdraw consent (subject to legal/contractual restrictions)
· Request deletion (subject to retention obligations)
Contact our Data Protection Officer to exercise these rights.
9. Children's Privacy
The App is not directed to children under 16 years old. We do not knowingly collect data from children.
10. International Data Transfers
Your data may be transferred to and processed outside Singapore. We ensure appropriate safeguards are in place for such transfers.
11. Changes to This Privacy Policy
We may update this Policy. The date at the top indicates the last revision. We will notify you of material changes.
12. Contact Us
For privacy questions, rights requests, or complaints:
AMILI Pte Ltd 89 Science Park Drive #03-09 The Rutherford, Lobby C Science Park 1, Singapore 118261 Data Protection Officer Email: dpo@amili.asia
If you are unsatisfied with our response, you may contact the Personal Data Protection Commission (PDPC) Singapore.